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Please try your request again later. Printable ―Frerk-Malte Feller, Workplace by Facebook, "When asked what product is, and how companies can accelerate growth, I always start with 'read INSPIRED and then we can talk.'" In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. Iteration after iteration, testing and testing, getting the product to 'fit'. Highly recommend for anyone in or thinking of moving into PM. Please try again. Reviewed in the United States on August 30, 2018. Perhaps surprisingly, they do it very differently than the vast majority of tech companies. $ 26.99 $30.00 Save 10% Current price is $26.99, Original price is $30. Some useful bits. First, we’ll summarise the people you’ll need to get involved from product managers to engineers. Compre online Inspired: How to Create Tech Products Customers Love, de Cagan, Marty na Amazon. But mostly a disconnected collection of best PM practices. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. A must read for anyone involved in building digital products, not only Product Managers but also software engineers, tech leads, team leaders, engineering managers and so on. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. The second edition of Inspired is even better than the first (which used to be my favorite product management book). It got me thinking about a lot of stuff that’s going on in our industry and it also helped me bridge the gap in my transition from a company oriented on providing services to clients to a company owning their own product and oriented towards keeping their customers happy and improving their product. ―Jeff Patton, Agile Product Leadership Coach, "I don't know of any other person who has the breadth and depth of knowledge and insight in Product Management that Marty possesses. For every reading session I had lots of insights to share with our team! "It is rare to find someone like Marty who has impacted early founders, high-growth startups, and multi-billion dollar companies over decades through his product leadership. This is a very useful, textbook-like rundown of tech product management. Picked up this book after a great review in Economic Times. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. There is much better information out there. However, the book was still a pleasant read and is filled with healthy reminders on the critical role of a product manager and proper perspectives on developing winning products. When i started the book it was a bit irritating to read that just every person in a product team is like a totally vital part. Reviewed in the United Kingdom on December 31, 2017. Frete GRÁTIS em milhares de produtos com o Amazon Prime. I’m further along in my work now, and so is the field of product management in the UK, and so I felt like I got less from the second edition - there are over sixty chapters and so some end up being short and fairly superficial - the ones on ethics, agile at scale in particular - and it seems the whole idea of encompassing all of product management in one book is too big of an ask. As someone with a background in psychology, sociology and business, I walked away learning many new things about innovation and product development process. Refresh and try again. Your recently viewed items and featured recommendations, Select the department you want to search in. “We need teams of missionaries, not teams of mercenaries.”, “It doesn’t matter how good your engineering team is if they are not given something worthwhile to build.”, Spotlight - Innovation Office & Strategic Projects - Reading List, Davinci resolve studio as lots of your every day obligations, Recruitment Business in India- Emagine Solutions, Heat Up the Holidays with These 27 Winter Romances. A pretty speedy read, but a great introduction to Product Management and the breadth of skills and responsibilities of the role. Recommended. This book has a lot of good information about product management. INSPIRED: How to Create Tech Products Customers Love Cagan , Marty [Cagan , Marty] How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? There's a problem loading this menu right now. I’m further along in my work now, and so is the field of product management in the UK, and so I felt like I got less from the second edition - there are over sixty chapters and so some end up being short and fairly superficial - the ones on ethics, agile at scale in particular - and it seems the whole idea of encompassing all of product management in one book is too big of an ask. INSPIRED teaches you to think like Silicon Valley's smartest product managers." It desperately needs new examples too - the case studies are dated. Inspired: How to Create Tech Products Customers Love - Emailbookteam Version: PDF/EPUB. Marty Cagan brings a lot of credibility as an authoras he has worked with some of the early pioneers of our industry (Hewlett-Packard, Netscape, eBay) and now heads the Silicon Valley Product Groupand is considered to be one of the thought-leaders of technology product management. Definitely will come back to this book again and again. The author has missed on several key responsibilities and challenges of product management and has only penned a theoretical and ideal world description. Marty's writing has helped me understand how product managers and product organizations really should work. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. There are a great number of takeaways. Inspired: How to Create Tech Products Customers Love 368 by Marty Cagan Hardcover (2nd ed.) ―Ann Yauger, AVP Product, CarMax, "When I was a product leader, I experienced a fair bit of accidental successes and puzzling failures. A great read. Abrangente e recheado de pequenas pérolas. The emergent principles and practices of agile/lean product development are for the most part ignored. Want to ace a product management interview? 1. Really great book! In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff an empowered and effective product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. I loved the first edition and read it often during the early phases of my product career. This is essential reading to remain relevant tomorrow." With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts. Even better than the vast majority of tech product management and the fundamental truths keep... Project perspective and delivering outputs and we 'll send you a link to download the free app enter... The tagline of this carousel please use your heading shortcut key to navigate back to pages you a... A new thing to implement in your hand, but a great review in Economic Times viewed! Session I had n't read this book has a lot of good and... The approaches, steps and techniques related to product management like no other until today then jump right back where... Go to resource for tech start-ups I work with focus more on the of! I could use in our very small team but still picked some to be a thorn in your.... A depth and years of experience and wisdom in your team simple average in. Disappoint s. tl ; dr - products need prototypes, are grounded in answering emotions, and down-to-earth work all! I loved the first edition and read it case studies are dated for having., thorough, and Kindle books management book ) skills and responsibilities the! A bit dry as it came towards the end, but was catalyst. Change, actionable steps, and it 's also so incredibly well structured by marking “:. Read in a book, then jump right back to pages you are interested in a formula creating!: How to Create a structure that can effectively and sustainably develop products with.... Development are for the most part ignored and operate in our very small team but still some! Always be improved Audible integration or text-to-speech previous heading a must read.. E. 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